Join CBS 3 as we present the 15th Annual Alex Scott: A Stand for Hope Virtual Telethon – a full day of fundraising for Alex’s Lemonade Stand Foundation (ALSF) Friday, June 11 from 6 a.m. to 8 p.m. in special segments on CBS 3, The CW Philly, and CBSN Philly throughout the day. The event has raised more than $37 million since it began in 2007.

Viewers tuning in will learn about the legacy of Alex Scott and her Lemonade Stand Foundation as well as meet “ALSF” Hero families currently fighting childhood cancer.  Viewers can make pledges by calling (866) 333-1213, texting the code CBSAlex to 44-321, or visiting CBSAlex.com.

This year’s virtual telethon will be featured in regularly scheduled newscasts. Additionally, a one-hour special about Alex’s life and legacy will air multiple times on June 11th including at 9 a.m. on CBS 3, 10 a.m. on The CW Philly, 3 p.m. on The CW Philly, 7 p.m. on CBS 3 and streamed live on CBSN Philly.

Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott.  In 2000, 4-year-old Alex announced she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement. Alex died in 2004 but the little girl left a big legacy proving how one idea can make a huge difference.

The 15th Annual Alex Scott: A Stand for Hope Virtual Telethon is sponsored by Volvo, The Malvern School and Commonwealth Charter Academy.

CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of ViacomCBS.