WILDWOOD, N.J. (CBS) — CBS3 is kicking off SummerFest in Wildwood, New Jersey Friday where it’s the unofficial start to the summer season.
In Wildwood, the season doesn’t start without unlocking the ocean which took place on Friday morning.READ MORE: Signs, Strike Pay Signup As Union Representing Atlantic City Casino Workers Readies For Casino Walkout
Three hundred elementary school students from nearby schools came to participate in the annual ceremony and help turn the giant key to unlock the summer season.
On the boardwalk, businesses are hoping this weekend brings sunshine and lots of customers. Don’t let the gray skies fool you, droves of people are making their way down the shore.READ MORE: Arson Suspect Arrested In Connection To Fire, Building Collapse That Killed Philadelphia Fire Lt. Sean Williamson
For so many, being here this holiday weekend is a tradition.
Something new to the Wildwoods is a weekend-only Island shuttle service. It starts this holiday weekend through mid-June.MORE NEWS: Fourth Of July Firework Prices Skyrocketing Amid Inflation, Supply Shortage
Then, service will transition into a daily route through Labor Day.