NEW YORK CITY (CBS) — Reform Alliance co-founders, including rapper Meek Mill and Michael Rubin, invited more than 50 children to a VIP shopping spree at the NBA Store followed by an exclusive trip to Gillette Stadium to watch the New England Patriots game on Saturday. The event included children from Philadelphia, Brooklyn, Harlem, and New Jersey who’s lives have been affected by the justice system.
Michael Rubin posted on Twitter saying the children invited had “one of their parents sent to prison for technical violations (that means NOT committing a crime)!!”READ MORE: Community Recalls Memories At Historic St. Leo's Church In Tacony As Fire Crews Work To Determine What Caused Blaze
Amazing when everyone in sports comes together for something even bigger! Really enjoyed hosting a shopping spree at the @nbastore for kids who have had one of there parents sent to prison for technical violations (that means NOT committing a crime)!! pic.twitter.com/A8jy2FK6Ck
— Michael Rubin (@MichaelGRubin) December 21, 2019
Reform Alliance co-founders Mill, Rubin, and Clara Wu Tsai kicked off the VIP experience with a shopping spree at the NBA Store in Manhattan where children were also greeted by DJ Khaled and Brooklyn Nets player Caris LeVert.
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— REFORM Alliance (@REFORM) December 21, 2019
After the shopping spree, Rubin and Patriots owner Robert Kraft arranged for the children and their parents take the Patriots’ charter plane to New England to for the Patriots game against the Buffalo Bills.
The children watched warm ups from the sideline where they were also greeted by Kraft.
Following the shopping spree, Mill traveled to Philadelphia to host his second annual toy giveaway at the Martin Luther King Recreation Center.
More than 3,500 children in need picked out gifts, including bikes, scooters, dolls and gift cards.MORE NEWS: WATCH LIVE: Philadelphia Police Chief Frank Vanore, Captain Jason Smith To Address Violent Weekend Across City
The giveaway is made possible through Mill’s partnership with Puma and several other companies.