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KENOSHA, Wis. (CBS) – What incentive would you need to get a tattoo?

What about free cake for a year?

A store in Kenosha, Wisconsin is celebrating 64 years in business with a unique promotion.

If customers of Lou Perrine’s get the “Grandpa Lou” tattoo, they get a year of double points for gas.

But if they get the “I heart Ho-Ho Cakes” tattoo, it’s free cake for a year.

Believe it or not, people waited in line starting at 5 a.m. to get the ink.