Meatless Meat Products Become Growing Trend In Food Industry

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PHILADELPHIA (CBS) -- A California company is betting big on lab-created burgers.

The people behind Beyond Meat are bringing scientists and chefs together to recreate the flavor, aroma, and texture of meat.

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They are doing so by using plant-based ingredients.

While veggie burgers are not new to the food industry, the company says its lab creation is a healthier option over a traditional burger.

But not everyone is on board with the idea of the plant-based meat alternative.

"I think that, you know, there's this sort of health halo around the idea of plant-based. And just because something is plant-based doesn't mean that it's made with whole vegetables and whole grains," explains Alissa Rumsey, a nutritionist.

Beyond Meat has taken its alternative burger product beyond the lab.

Those are now sold in stores and restaurants.

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Another company, Impossible Foods, is also in the meatless meat race.

That company makes vegan burgers for White Castle.