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VANCOUVER, British Columbia (CBS) — A man selling so-called “hot dog water” at a Vancouver festival last weekend had something else in mind.

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The bottles full of the water used to boil hot dogs were marketed as a gluten-free, weight-loss drink and cost $29.57 a bottle.

However, it was all a stunt.

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In the fine print, the makers explained it was a lesson in being duped by product marketing.