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PHILADELPHIA (CBS) — Popular social media app Instagram made a big announcement Wednesday!

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The company announced the launch of IGTV.

It’s a platform that lets users share videos up to an hour long.

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That’s a big shift from the current 60-second limit.

The company says over the next few weeks it’ll begin rolling out a stand-alone IGTV app and an IGTV feature within the existing Instagram app.

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