PHILADELPHIA (CBS) — Facebook announced that it is allowing group administrators to begin charging $4.99 to $29.99 a month for exclusive membership to groups that include parenting, cooking and home cleaning.
In the past, Facebook groups were free. This new subscription-based model brings an exclusivity that Facebook once had when it was strictly a collegiate social media platform.
Facebook says the new feature will allow groups to grow their content and audience while garnering funds for improvement.
It remains to be seen if the new paywall will drive Facebook users away.