PHILADELPHIA (CBS) – Sean “Diddy” Combs is trying out a new name, again.

He took to social media to alert his fans of his name change.

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“Love,” or “Brother Love” made the announcement on his 48th birthday telling fans the move was “risky,” but he’s just not who he was before.

“I know it was risky and I know it could come off as corny to some people,” he said. “I decided to change my name again. I’m just not who I am before, I’m something different, so my new name is Love, AKA Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers, but Love or Brother Love.”

That brings the grand total to five name changes for the artist formally known as Puff Daddy, Puffy, P. Diddy and Diddy.