NEW YORK (AP) — McDonald’s is touting a new french fry-centric utensil — the “frork” — as part of a campaign to promote its new line of burgers.

The chain says the utensil has an opening where people can insert some fries, which act as edible tines.

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McDonald’s says it will give away 100,000 of them to people who buy the new burgers starting May 5.

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It’s the latest push by McDonald’s Corp. to drum up excitement and get people into its restaurants, after four years of declining customer transactions in the United States.

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The stunt is intended to draw attention to the chain’s new “Signature Crafted Recipes.” McDonald’s calls the utensil “edible, utilitarian and desperately innovative,” but also “superfluous.” It made a mock infomercial that it posted online.