PHILADELPHIA (CBS) –– A new habanero pepper is hitting the market this weekend.

The pumpkin habanero is said to have more heat than a bell pepper but less heat than a typical habanero.

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It’s the first of its kind — developed through the Rutgers exotic pepper breeding program.

The new hot pepper was developed to appeal to New Jersey’s growing ethnic communities.

If you want to get a taste, it goes on sale this Saturday at Rutgers Day.