PHILADELPHIA (CBS) — Police say a 59-year-old man was killed after he was hit by a company sign that was ripped off of a wall by gusting winds.

Authorities say it happened Monday afternoon on the 4300 block of Old York Road at an auto sales car lot. “I just can’t believe the guy got killed like that,” said Berrios Catalino.

The man was pronounced dead at the scene, police say.

His identity has not yet been released.

Shock and sadness surround the death of the man. Police with the 25th district say the incident occurred just before 1:00 p.m. The man was hit by the sign when it was knocked off the wall of the business by the wind.

The investigation into the incident is still ongoing.