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Instagram Rolls Out Latest Feature: Live Video

PHILADELPHIA (CBS) -- Live video has been around for quite sometime, even longer than Periscope and Facebook Live, but those two tools have taken it farther than any before them. On Monday, another powerful social media platform joined the ranks.

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Instagram rolled out live video in the United States on Monday and will debut it worldwide in the coming weeks.

The app is owned by Facebook, but will have one major difference in that live videos on Instagram will be gone as soon as the person is finished recording them. Instagram said this feature is to make users more comfortable going live at any moment.

The live function will be housed in the stories section of Instagram. You can view live stories and comment on them, making your voice heard just like Facebook.

The new feature furthers the social media shift toward real-time sharing with your friends.

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