While a celebrity endorsement can seem like a great way to get a lot of new eyes looking at you and your product, the whole process can be very tricky to manage for a small business. Because celebrities are already successful individuals, they are often not swayed by the smaller amounts of money that a small business can afford to pay them to be involved. Many times, celebrities endorse smaller businesses only because they truly like and believe in what’s being sold.

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This article was written by Gillian Kruse of Examiner.com for CBS Small Business Pulse.


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