PHILADELPHIA (CBS) – To the Sixers, it’s just ‘The Center” from now on.

The team made the decision they were going to stop referring to their home arena — the Wells Fargo Center — by name in all news releases and on the team website.

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This came about because the financial institution chose not to become a business partner with the Sixers’ franchise.

Sixers CEO Scott O’Neil joined the WIP Morning Show Friday.

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“It’s the same arena we’ve been at for some time,” he told Angelo Cataldi and the 94WIP Morning Show

O’Neil says Wells Fargo has been a partner of the Sixers for a long time, but decided to invest in golf and tennis instead of the team:

“It’s not gonna work, there’s no free lunch in this town, or at least that’s what I’ve experienced. From my perspective, I think Sixers fans have been coming to the arena for some time, they know where it is, they know where to find great entertainment and good basketball, and I look forward to seeing them at the Center.”

O’Neil said he doesn’t think this is the first time a team has done something like this before.

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He added, to his knowledge, the league doesn’t have any issues with what they are doing and says it’s best to not make a big deal of the whole thing.