By Ian Bush

By Ian Bush

PHILADELPHIA (CBS) — Apple’s new device makes calls, checks email, and lets you use apps. Sounds like an iPhone — but this touch screen is strapped to your wrist. KYW tech editor Ian Bush reports it comes out late next month.

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“Our most personal device ever: the Apple Watch,” said CEO Tim Cook.

Sure, it shows time and date, but CEO Tim Cook says it does nearly everything you do on your phone — though for a lot of those things, you’ll need to pair Watch to iPhone.

“With the built-in speaker and microphone, you can receive calls on your watch.”

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Swipe up from the bottom of the watch face.

“You can see things like weather, your calendar. Glances allows you to control your music, and you can even check your heart rate.”

You might need that, as the 18k gold version has a palpitation-inducing price.

“It is priced from $10,000.”

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The sport model starts at $350 for the 38mm face — a standard analogue watch size. The old-school crown is there, but you turn it to zoom and scroll and pick from response options, since there’s no keyboard — though Siri will take dictation. Apple says to expect 18 hours of battery life.