By George Polgar
PHILADELPHIA (CBS) – The Lexus luxury division of Toyota is facing the inevitable generational shift, as the brand formula of impeccable reliability and comfort has amassed a mostly older audience.READ MORE: Several Philadelphia-Area Vaccination Clinics Temporarily Close After FDA, CDC Recommend Pausing Use Of Johnson & Johnson's COVID-19 Vaccine
The good news is that with longer life expectancies, energetic lifestyles and control of a massive $3 trillion in wealth, aging boomers will be buying cars for another decade or more!
For Toyota, a good share of its most recent 6.9 percent sales increase is tied to popular Lexus models like the RX 350 small SUV and the flagship LS luxury sedan.READ MORE: WATCH LIVE: Philadelphia Officials To Provide COVID-19 Update
Lexus has already committed to the younger skewing fun-to-drive F-Sport series, and pop cultural design cues like the menacing Darth Vader front fascia introduced a few years ago.
And while the well-received IS 350 F-Sport sedans and coupes are not quite as track ready as the $375,000 Lexus LFA, they do fit a lot of the “must haves” of maturing Gen X buyers, especially comfort, convenience and reliability in the $50,000 price range.MORE NEWS: CDC, FDA Recommend US Pause Use Of Johnson & Johnson's COVID-19 Vaccine Over Blood Clot Concerns
Lexus is vying more for vigorous performance credibility with the hot new 2015 RC F coupe packing a 5.0 liter 467 horsepower V8.