By Melony Roy

By Melony Roy

PHILADELPHIA (CBS) — A company on the Main Line has created a mobile game for children that teaches kindness, helpfulness, and ways to do good — but they need your help fund the project. They’ve launched a new crowdfunding campaign that starts today.

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A Better World for Kids is a kid friendly spin-off of the “do good” Facebook game A Better World that rewards users with points for completing good deeds.

“The kind of things we focus on are things like being kind, gift giving, being thankful,” says Gregg Hansell from digital content company, A Better World, based in Wayne, Pennsylvania, “but also more contemporary concerns like anti-bullying, healthy eating, and even caring for the world through things like recycling and community gardening”

(credit: Patricia Mae Maristch, Piqued PR)

(credit: Patricia Mae Maristch, Piqued PR)

Hansell says the game was built for children to play and enjoy, but it also serves a bigger purpose.

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“We want them out in the real world doing the kinds of good deeds in real life,” he says, “so we’re really trying to break that digital/virtual divide and get kids out there doing good.”

The campaign aims to raise $200,000 on the crowdfunding site Indiegogo.

In tune with the season of giving, A Better World for Kids promises to donate 10% of net profits to charities that help children around the world.

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