By Hadas Kuznits

PHILADELPHIA (CBS) – Filbert Street was blocked off for fall-themed activities at Reading Terminal Market’s annual Harvest Festival Saturday.

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Organizer Jimmy Iovine created the event 14 years ago:

“You know, it’s gotten bigger over the years and the free hayrides the kids love, the pumpkins, taking pictures — and with the addition of the cell phone, we just gotta set up a nice display and they take pictures galore!”

Festival founders Vinnie Iovine (driving tractor) and Jimmy Iovine (waving). (Credit: Hadas Kuznits)

Festival founders Vinnie Iovine (driving tractor) and Jimmy Iovine (waving). (Credit: Hadas Kuznits)

8-year-old Megan was one of thousands participating in the fun this weekend and describes the scene:

“Crowded, and it looks like a farm!”

Michelle Melon was also there.

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“This year it’s a lot more food stands and the pumpkins,” she says. “I’m a kid at heart and when you have kids, you have to be a kid at heart.”

Iovine says this has a wonderful impact on the market:

“I bet it brings in an extra 5,000 people.”

What was new this year?

“We have the new beer garden because everybody has a beer garden now in Philly,” Iovine says. “One thing I noticed, a younger crowd.  This is — it’s not kids — and that’s not stopping them from going on the hayride, either.”

And Iovine jokes hayrides usually feel good after a few beers.

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