By Molly Daly

PHILADELPHIA (CBS) – An animal rights group is touring college campuses with a high-tech project aimed at letting people see the world from a poultry point of view, and they visited the University of Pennsylvania on Wednesday.

“I, Chicken” uses virtual reality simulation technology to allow participants to get a hen’s-eye view of the world, starting with an idyllic strut through a meadow and ending with a noisy one way trip to the slaughterhouse.

(Credit: PETA)

(Credit: PETA)

Ken Montville, with peta2 — the organization’s youth division, says empathy developed in the virtual world immediately carries over in the real one:

“It’s something the science points to as being incredibly effective at developing what’s called radical empathy.”

Montville says afterward, about 20-30-percent of participants decide they won’t be eating chicken anytime soon, if at all.

The “I, Chicken” tour visits Temple University October 13th and 14th.

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