By Kim Glovas

PHILADELPHIA (CBS) — Two new billboards have gone up in South Philadelphia in efforts to find the murderer in an unsolved case from last year.

READ MORE: First Responders, Family, Friends Attend Viewing For Fallen Firefighter Lt. Sean Williamson In South Philadelphia

One billboard is above Tony Luke’s, the cheesesteak shop near Front and Oregon, the other is at Ninth and Washington.

The billboards show a photo of 68-year-old Don Ly, who was murdered April 18, 2013, near Fifth and Oregon.

“This case is over a year old,” notes John Apeldorn, head of the Citizens Crime Commission of the Delaware Valley.  “We all know that relationships deteriorate — there might be a friend or ex-friend out there. Here’s an opportunity to come forward and make things happen.”

And, Apeldorn adds, perhaps make some money in the bargain. There’s a $25,000 reward for information leading to an arrest and conviction in the case.

READ MORE: 21-Year-Old Woman Dies During Crash In Philadelphia's Mayfair Section

Surveillance video of the crime can be seen on the Philadelphia Police Department’s Youtube channel.

(Surveillance video captured the image of a man sought in connection with the April 2013 murder.  Image from Phila. PD video)

(Surveillance video captured the image of a man sought in connection with the April 2013 murder. Image from Phila. PD video)

—–

The Crime Commission hotline is 215-546-TIPS.  Callers may remain anonymous and still be eligible for the reward.

 

MORE NEWS: GUIDE: Where To Watch Fourth Of July Fireworks In Philadelphia Region