By John Ostapkovich

PHILADELPHIA (CBS) — For generations of students at top business schools like Wharton, there was a path of a job at Wall Street’s top firms. The path is still there but an investigative author finds fewer students are taking it.

“Greed is good.”

Ah, the good old days, when a slimy character like Gordon Gekko made Wall Street a place you loved to loathe, and its inhabitants raked in the cash anyway.

Fast forward to this post-crash, post-bailout and buyout decade. Writer Kevin Roose follows eight newbies making the transition to major banks and financial firms. One is from Temple University.

“Fewer people from the Whartons of the world are interested in going into banking and finance. More of them are actually going into technology, Google, Facebook, companies like that, and Wall Street banks have had to look at students with backgrounds that they might not have considered 10 years ago.”

For those who take the bait, years of crushing workloads and high burnout await.