By Brad Segall

NORRISTOWN, Pa. (CBS) — Two electronic billboards in Norristown ask people if they want to “add a new suit” to their wardrobe.

A billboard campaign designed to increase the number of volunteer firefighters in that Montgomery County community appears to be working, but officials say there is still a long way to go.

Over the years, they say, the department has seen a dramatic decline in the number of volunteers as Norristown becomes a more transient community with a lot of renters who pick up roots quickly.

In the meantime, fire chief Thomas O’Donnell notes, firefighters are battling blazes without a full complement of personnel:

“A typical building fire, at minimum, you would need sixteen personnel arriving simultaneously at a building fire to accomplish all the safety needs to effectively save lives, protect property, (and) have firefighters working safely and efficiently.”

Ninety-five percent of the time, he says, they have half that number.

So far the recruiting campaign has drawn in 26 volunteer prospects, but O’Donnell says more are needed.

Top Content On CBSPhilly