By Pat Loeb

PHILADELPHIA (CBS) – What’s the next big thing in health care? Whatever it is, odds are it was on the stage at World Cafe Wednesday. where 10 start-ups pitched their businesses to potential customers and investors.

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If the health entrepreneurs at World Cafe are any indication, there will soon be an app for any problem in the health care system: rare diseases, readmission, poor diet and inexperienced interns to name just a few.

The presentations were the culmination of a business incubator called “DreamIt Health,” co-sponsored by Penn and Independence Blue Cross.

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IBC’s director of innovation, Tom Olenzak, says problems vary from field to field and change over time, but the solutions still often come from small teams asking big questions:

“These little companies, these entrepreneurs, these MBA students, these people in a garage, they’re not just asking ‘why is it like this’ but they’re saying ‘what if? What can we do, how can we make a difference’?”

Olenzak predicts most of the companies will find funding and customers.

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