By Bob Nelson

PHILADELPHIA (CBS) — Thirty-seven summers ago, in 1975, Universal Pictures changed the nature of American moviegoing by introducing Steven Spielberg’s maritime thriller Jaws to terrified audiences with a radio and television promotional blitz never before seen.

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Its initial release attracted audiences to area theatres within easy driving.  For its opening, Jaws opened on more than 460 screens across the country at one time — a departure from traditional rollouts that began with a handful of big-cities and transitioned slowly to smaller cities and towns.

Now, we have the arrival of the Blu-ray format, offering a clarity and crispness that may have you thinking you are watching the film for the first time.

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Richard Dreyfuss, Robert Shaw, and Roy Scheider lead the cast of this groundbreaking original.  The Blu-ray disk includes TV commercials from that marketing watershed event.

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