New Atlantic City Light Show Set To Debut
By Mike Denardo
ATLANTIC CITY, N.J. (CBS) - A new multimedia light show will debut after the July 4th fireworks at Boardwalk Hall in Atlantic City.
The $3-million, 3-D video show projected on the facade of Boardwalk Hall is produced by the same company that staged Madonna's Super Bowl halftime show.
Click here to see a video preview
Liza Cartmell, president of the nonprofit Atlantic City Alliance, says a dozen laser projectors create an elaborate animated display that plays-off the historic architecture of Boardwalk Hall...
"We have the facade of a building that's over 220 feet wide as well as 70 feet tall. And we literally take over the entire facade and project these amazing visual deep colors, and a play of story that sort of emerges."
Cartmell says the nine-minute show will play every half-hour at night.
She adds it's designed to create a free experience showcasing an icon of Atlantic City.