By Mike Denardo

ATLANTIC CITY, N.J. (CBS) – A new multimedia light show will debut after the July 4th fireworks at Boardwalk Hall in Atlantic City.

The $3-million, 3-D video show projected on the facade of Boardwalk Hall is produced by the same company that staged Madonna’s Super Bowl halftime show.

Click here to see a video preview

Liza Cartmell, president of the nonprofit Atlantic City Alliance, says a dozen laser projectors create an elaborate animated display that plays-off the historic architecture of Boardwalk Hall…

“We have the facade of a building that’s over 220 feet wide as well as 70 feet tall.  And we literally take over the entire facade and project these amazing visual deep colors, and a play of story that sort of emerges.”

Cartmell says the nine-minute show will play every half-hour at night.

She adds it’s designed to create a free experience showcasing an icon of Atlantic City.

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