By Paul Kurtz

PHILADELPHIA (CBS) — The motorist marketing organization AAA and government officials have launched a billboard and signage campaign in support of the no-texting-while-driving law that takes effect in Pennsylvania this coming Thursday (see related story).

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Dnt txt n drv. It’s the law.”

That’s the message that drivers will see at 16 locations in center city Philadelphia and a few others in the suburbs, according to AAA’s Jim Lardear.

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“Twenty billboards,” he notes.  “The idea is people are in their cars. If they’re texting, we want to make them aware that this is a law and to stop doing that behavior.”

In addition to the billboards, the Pennsylvania Department of Transportation (Penndot) will be posting no-texting warning messages along various highways.  And the Delaware River Joint Toll Bridge Commission is unveiling no-texting signs on the Pennsylvania side of the river.

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