By Cherri Gregg

Philadelphia (CBS) – Lenfest Broadcasting announced the launched of the first-ever over-the-air broadcast television network geared specifically toward an African American audience.

It’s called Bounce TV. A new network created to provide African Americans with positive, educational programming featuring people of color.

The 24/7 channel will show motion pictures, HBCU sporting events, documentaries, local programming and more. Martin Luther King III is one of Bounce TV’s Board of Directors.

“You are able to reach an underserved population…underserved and in some cases not served at all.”

Bounce TV is now available on sub channel 44.2, which means you don’t need cable to watch it.

A Lenfest Broadcasting spokesman says the company is in talks with Comcast and expects Bounce TV to be accessible through cable in the New Year.

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