By Stephanie Stahl

PHILADELPHIA (CBS) — Makeup matters. New research says women who wear makeup are perceived to be more attractive and competent.

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This is a first-of-its-kind study that says wearing makeup can have a significant impact on how people judge women.

Makeup artist Jennifer Luszczak sees the power of makeup all the time at Philadelphia’s Vanity Salon.

“I think it’s really a confidence booster. It’s a way to kind of improve your natural beauty and really enhance your features,” said Jennifer.

The new research from Harvard University and makeup manufacturer Procter & Gamble says women who wear makeup were perceived to be more attractive, competent, likeable and trustworthy.

“This means that makeup really can be seen as a tool in a woman’s arsenal that allows her to actually control the way the world sees her,” said Sarah Vickery, Ph.D., Principal Scientist at P&G Beauty & Grooming.

For the study, people quickly glanced at photos of women with bare faces, and then in gradual phases leading up to full, glamorous makeup.

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People responded more favorably to the made up faces.

“I feel that makeup definitely makes me a different person. It makes me feel better about myself, so it gives me more confidence,” said Nina MacMullen, of Philadelphia.

There was one catch: when people in the study had a chance to more carefully look at the photos, women with the most makeup were judged to be less trustworthy.
Still, all levels of makeup overall scored higher than a bare face.

“I do always wear makeup. I feel like I can’t leave the house without it,” said Roxy Brennan, of Philadelphia.

Remember this research was partially paid for by a makeup company, so some might be skeptical of the results.

For more info on the study, click here.

Reported by Stephanie Stahl, CBS3

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Stephanie Stahl