Brotherly Love: NJ Neighbors Rebuild Beloved Park

MOORESTOWN, NJ (CBS) -- A town is working together to raise money for a neighborhood park. In Moorestown, New Jersey, hundreds of residents are rolling up their sleeves to help.

Fullerton Park is in the heart of Moorestown, where moms play football with their kids. But it's the toddlers who are missing out. Over in the corner of the park, the town removed the old wooden play structure because it was no longer safe. These moms knew the community needed another one.

"I grew up in this town, and I want my children to have the same experiences that I had growing up, so this is really, really important to me," said Mary Schlindwein.

Watch this video...

The town would pay for a metal structure, but a group called Friends of Fullerton Park wanted a $200,000 structure. Town officials gave them $150,000, but they need another $50,000.

"This is a difficult climate to ask people for money, especially for a park," admits Beth Hughes. "But I feel we're doing a great job."

Especially with creative ideas. Schlindwein and Hughes raised $30,000 with March Madness cocktail parties.

"We were in shock, but it was so well worth it," said Schlindwein.

Donation jars and bake sales raised the rest of the money.

Now they need 500 volunteers, skilled or unskilled, to help assemble the playground equipment. They'll even feed you on the first day of construction--they got Elevation Burger to donate 400 meals.

"It's our way to reach out the community to let them know we're here to help them," said Elevation Burger's Dan Marino.

Like these women are here to help their community and a little park in the heart of Moorestown.

"It's been amazing, truly amazing," said Schlindwein.

They are hosting another March Madness cocktail party this Saturday, April 2. They are also still looking for volunteers to help with the 5-day building project, starting April 27.

For more information on the Friends of Fullerton Park, click here.

Reported by Dave Huddleston, CBS 3