(CBS) – A new 3D attraction had multiplexes crowded over the weekend.

Add 3D to the Jackass formula and what do you get? A first-place finish. Jackass 3D, the second sequel in the rowdy slapstick franchise, following 2002 and 2006 entries, ran away with the box-office crown in its debut weekend, earning an estimated — and impressive — $50-million.

Second place belonged to the weekend’s other new mainstream release, RED, the action comedy with Bruce Willis, Morgan Freeman, and Helen Mirren. It took in a respectable $23-million.

As for the Facebook movie, which led the pack on each of the last two weekends, The Social Network ran out of new multiplex friends and dropped to third place with a total of $11-million. Rounding out the top five were holdovers Secretariat and Life as We Know It.

Overall, industry-wide totals were robust, far surpassing those of the last two weekends.

Reported by Bill Wine, KYW Newsradio

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