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Nielsen Ratings

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Tweeting Spike Can Increase TV Show’s Ratings, Study Finds

The media measurement firm Nielsen says that for the first time it has proved that Twitter chatter about a broadcast program generally means more viewers are tuning in.

08/08/2013

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Neilsen, Twitter To Measure TV-Related Tweets

But how will it affect what is shown on television, or where companies put their advertising dollars?

12/18/2012

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