Tweeting Spike Can Increase TV Show's Ratings, Study FindsThe media measurement firm Nielsen says that for the first time it has proved that Twitter chatter about a broadcast program generally means more viewers are tuning in.
Neilsen, Twitter To Measure TV-Related TweetsBut how will it affect what is shown on television, or where companies put their advertising dollars?

More From CBS Philly

Join Us On Race Day
Submit Your Question

Listen Live