It could lead to more digital billboards, though fewer outdoor signboards overall.
The end result could be fewer billboards overall, but more of them would be digital electronic displays.
City Council overwhelming approved the installation of two electronic advertising structures, dubbed “Urban Experiential Displays,” ranging in height from 30 to 50 feet.
Councilman Kenyatta Johnson, whose district includes that section of Broad Street, says he’s heard from constituents who don’t like the idea, so he is withdrawing support for that location. Two other sites are still up for approval.
“This bill will add some vitality to some blocks, particularly in center city, which particularly after the normal business hours are rather dark and uninviting,” Councilman Bill Greenlee said as the hearing opened.
The owner of the Electric Factory building wants permission to wrap the building, which is visible from the Benjamin Franklin Bridge, in an electronic sign. Some community groups were outraged.