Lights, camera, go pink! For the 15th year, LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen® Philadelphia, will turn the area skyline pink — from the Avenue of the Arts in Philadelphia to the Battleship New Jersey docked in Camden to Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley and to the Dow Chemical Company in Newark, Delaware. The campaign recognizes National Breast Cancer Awareness Month, which runs October 1st through October 31st. Atlantic City’s lighting of landmarks takes place on Friday, October 7th in partnership with Susan G. Komen® Central and South Jersey.
Beyond the message broadcast by the lights, the campaign has utilized the airwaves of both CBS-owned stations in Philadelphia, CBS 3 and The CW Philly to generate awareness of breast health, airing more than 2,000 reminders to schedule a mammogram since it started, one every time a building or landmark was showcased in Eyewitness News.
“CBS 3 and The CW Philly are honored to leverage the considerable voice of our two television stations in support of such an important cause,” says Brien Kennedy, President and General Manager of the stations. “In the 15 years since we turned the first building pink, the survivor community has grown significantly, no doubt due to increased awareness and the fine work of organizations like Susan G. Komen.”
“This October, Komen launches our new bold goal to reduce the number of U.S. breast cancer deaths by 50 percent within 10 years,” said Elaine I. Grobman, CEO, Komen Philadelphia. “We couldn’t pursue such an aggressive goal, nor could we have accomplished all we have in the past 30 years, without all-out supporters like CBS 3 by our side. Campaigns like Lights for the Cure, as well as all CBS 3 and CBS Radio invest in our local mission year-round, give us the awareness, resources and confidence to aim high and continue to save more lives every day.”
This year, CBS 3 and your Local Toyota Dealers will once again team up to help raise funds for the cause. The campaign’s pink Toyota Camry will be on site at numerous events throughout October inviting participants to take a selfie. Toyota will donate $1 for each person who shares the photo with the hashtag #pinktoyota to Susan G. Komen Philadelphia. More details here.