Lights For The Cure

light for the cure 622x150 Lights For The Cure

Toyota is teaming up with CBS 3 in support of Lights for the Cure and Breast Cancer Awareness Month. During the month of October, you, too, can help make a difference. Just stop by any of the events listed below and SNAP A SELFIE with the PINK TOYOTA CAMRY and share it via Facebook, Instagram or Twitter using #PinkToyota. For every photo shared, Toyota will donate one dollar to Susan G. Komen for The Cure up to $5,000!

The #PinkToyota Will Be On Display At These Locations

lftcpinktoyotaevents2016v2 Lights For The Cure

Click here to view print version of  Pink Toyota Camry dates and locations.

Donate Now Button - pink (5)

lits building webster Lights For The Cure

Lights, camera, go pink!  For the 15th year, LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen® Philadelphia, will turn the area skyline pink — from the Avenue of the Arts in Philadelphia to the Battleship New Jersey docked in Camden to Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley and to the Dow Chemical Company in Newark, Delaware. The campaign recognizes National Breast Cancer Awareness Month, which runs October 1st through October 31st.  Atlantic City’s lighting of landmarks takes place on Friday, October 7th in partnership with Susan G. Komen® Central and South Jersey.

Launched in 2002, LIGHTS FOR THE CURE  was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.

Beyond the message broadcast by the lights, the campaign has utilized the airwaves of both CBS-owned stations in Philadelphia, CBS 3 and The CW Philly to generate awareness of breast health, airing more than 2,000 reminders to schedule a mammogram since it started, one every time a building or landmark was showcased in Eyewitness News.

 “CBS 3 and The CW Philly are honored to leverage the considerable voice of our two television stations in support of such an important cause,” says Brien Kennedy, President and General Manager of the stations. “In the 15 years since we turned the first building pink, the survivor community has grown significantly, no doubt due to increased awareness and the fine work of organizations like Susan G. Komen.”

 “This October, Komen launches our new bold goal to reduce the number of U.S. breast cancer deaths by 50 percent within 10 years,” said Elaine I. Grobman, CEO, Komen Philadelphia. “We couldn’t pursue such an aggressive goal, nor could we have accomplished all we have in the past 30 years, without all-out supporters like CBS 3 by our side. Campaigns like Lights for the Cure, as well as all CBS 3 and CBS Radio invest in our local mission year-round, give us the awareness, resources and confidence to aim high and continue to save more lives every day.”

This year, CBS 3 and your Local Toyota Dealers will once again team up to help raise funds for the cause.   The campaign’s pink Toyota Camry will be on site at numerous events throughout October inviting participants to take a selfie. Toyota will donate $1 for each person who shares the photo with the hashtag #pinktoyota to Susan G. Komen Philadelphia. More details here.



Breast Cancer Survivors Share What Race For The Cure Means To Them

Thousands of breast cancer survivors walked in the 2016 Susan G. Komen Race for the Cure on Sunday. Many of them talked about their battles and shared what the race meant to them.


3 Time Cancer Survivor Shares Her Inspiring Story

She says she gets her strength from her family.


Carol Erickson Returns For 26th Annual Susan G. Komen Race For The Cure

Former meteorologist at CBS 3 and breast cancer survivor Carol Erickson is back on CBS 3 today for the 26th Annual Susan G. Komen.


Woman Living With BRCA Gene Walks In Race For The Cure In Memory Of Lost Loved Ones

Her sister passed away two weeks before her first Race for the Cure.


Breast Cancer Survivor Prepares For Race For The Cure

For one woman, the battle against breast cancer is very personal.


Daughters Travel Far And Wide To Walk With Mom In Komen’s Race For The Cure

Tens of thousands of people will be on the parkway for Race for The Cure, but one Philadelphia family has a special connection.

CBS 3–05/05/2016

Cancer Patients Form A Friendship As They Fight For A Cure

Andrea Miller and Kate Royal met by chance in the business world, but became friends through their shared experiences fighting breast cancer.


Friends Share Their Stories Of Conquering Breast Cancer

Two friends share their inspiring stories of how they conquered breast cancer.


CBS 3 To Broadcast Coverage Of The 26th Annual Komen Philadelphia Race For The Cure

CBS 3 will broadcast live from the 26th Annual Susan G. Komen Philadelphia Race for the Cure® this Sunday, Mother’s Day, May 8, from 6 to 9 a.m.


Young Girl On A Mission To Find Cure For Breast Cancer

Katie Fehlinger has her inspiring story.


Komen Philadelphia Hosts Kick-Off Party For The Race For The Cure

The biggest event of the year in the fight against breast cancer is just around the corner.


25th Annual Susan G. Komen Philadelphia Race For The Cure Wraps Up At The Art Museum

The 25th Annual Susan G. Komen Philadelphia Race for the Cure was held Sunday morning at the at Eakins Oval and the Art Museum.


2014 Lights For The Cure

Region to glow pink again as CBS3/CW Philly, Komen Philadelphia® launch 13th annual lights for the cure™ campaign in honor of national breast cancer awareness month.


Race For The Cure: Jen Hearn

Erika von Tiehl sits down with Jen Hearn, who is battling breast cancer. She and more than 109 others on her team, “Pink House,” will be participating in the 2014 Race for the Cure.


More From CBS Philly

RMHC Telethon: Bidding For Good
Pennsylvania Spirits Convention
Getaway Guide To Marina Shopping

Listen Live