LIGHTS FOR THE CURE
REGION TO GLOW PINK AGAIN BEGINNING TONIGHT AS CBS 3/CW PHILLY, KOMEN PHILADELPHIA® LAUNCH 14TH ANNUAL LIGHTS FOR THE CURE™ CAMPAIGN IN HONOR OF NATIONAL REAST CANCER AWARENESS MONTH
Hundreds of prevention messages to air across two TV stations in October
LIGHTS FOR THE CURE, a joint effort by CBS 3/CW Philly and Susan G. Komen Philadelphia, will turn the area skyline pink for the 14th year in a row during National Breast Cancer Awareness Month beginning tonight as a reminder to stay vigilant in the fight against breast cancer.
From the Battleship New Jersey docked in Camden, to Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley, buildings and landmarks throughout the region will go pink Thursday evening, October 1st, with most remaining lit throughout the month. This year, The Lits Building in Philadelphia will show off its historic facade in pink for the first time. Atlantic City will also participate in the campaign with a citywide lighting of landmarks on Friday, October 9th in partnership with Susan G. Komen Central and South Jersey.
Beyond the message broadcast by the lights, the campaign will also utilize the airwaves of both CBS-owned stations in Philadelphia to generate awareness of breast health. Throughout October, CBS 3 and its sister station The CW Philly will broadcast reminders to schedule a mammogram hundreds of times in news broadcasts and promotion, including every time a building or landmark is showcased in Eyewitness News.
Launched in 2002 by CBS 3 and the Philadelphia Affiliate of Susan G. Komen for the Cure®, LIGHTS FOR THE CURE was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.
CBS 3, The CW Philly and Komen Philadelphia acknowledge the support of Cancer Treatment Centers of America and Toyota sponsors of this campaign. We also thank our community partners in this campaign – the Philadelphia Department of Parks and Recreation and Cescaphe Event Group.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.
This year, Toyota is teaming up with CBS 3 in support of Lights for the Cure and Breast Cancer Awareness Month. During the month of October, you, too, can help make a difference. Just stop by any of the events listed and SNAP A PHOTO with the PINK TOYOTA CAMRY and share it via Facebook, Instagram or Twitter using #PinkToyota. For every photo shared, Toyota will donate one dollar to Susan G. Komen for The Cure up to $5,000!