Philly Tech Startup Launches Fashion Product Designed To Help Women
PHILADELPHIA (CBS) - A Philadelphia-based tech startup launched a campaign to fund its innovative product -- a piece of wearable fashion jewelry designed to protect women from assault.
Now, the product is going viral.
"People see that we're not just here to sell product, we want to change the world," says Yasmine Mustafa, co-founder of ROAR For Good.
She and Anthony Gold founded the B-corp with a social mission to protect women. The group launched their first product -- ATHENA-- a silver-dollar sized key fab that with the press of a button can sound an alarm and alert friends -- if a women is in danger.
They passed their crowdfunding goal of $40,000 in two days. Three weeks later with days to go -- they're at $230,000.
"Women from over 45 countries pre-ordered the device," says Gold. "Ashton Kutcher wrote about us on Facebook."
"It got 12,000 likes," adds Mustafa. "I've never seen so many likes!"
Mustafa and Gold will use the money to manufacture the device.
"We really want to focus on taking this product to the next level, getting it produced so we can start shipping," Mustafa says.
ROAR plans to ship Athena in the spring.
The crowdfunding campaign ends on Sunday. To pre-order, CLICK HERE.
