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SEPTA Sells Corporate Naming Rights At Market East Station

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(A Septa concourse at Market East.  File photo by Steve Tawa)

(A Septa concourse at Market East. File photo by Steve Tawa)

Steve Tawa Steve Tawa
Steve Tawa joined KYW Newsradio in 1990, and splits his time between...
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By Steve Tawa

PHILADELPHIA (CBS) — SEPTA riders will soon be hearing about a new stop when pulling into Market East Station in Center City. The transit agency has scheduled a news briefing for Thursday to rename the station.

Much like the last stop on the Broad Street line at Pattison Avenue became AT&T station, corporate sponsorship will bring about a name change at the Authority’s Market East Station.

Councilman Mark Squilla expects it to be called Jefferson Station, a nod to the nearby Thomas Jefferson University and Hospital.:

‘It would be a great naming right opportunity for them,” Squilla said.

SEPTA is trying to put the brakes on speculation about the renaming. But its release about the announcement mentions it will “reveal a major change for Market East Station,” which is situated near the “nationally-recognized Jefferson Hospital.”

A tipster sent the website, Technical.ly Philly a photo of a printed-up SEPTA transit map showing Jefferson Station in place of Market East.

Squilla expects Jefferson to partner with SEPTA in putting up money to maintain the Market East concourse.

The AT&T Station naming rights signed in 2010 was a 5-year, $5-million deal.

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