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Gatorade Takes Stab At LeBron For Cramping Up; #LeBroning Is Born

LeBron James of the Miami Heat sits on the bench after leaving the game in the fourth quarter with cramps against the San Antonio Spurs during Game One of the 2014 NBA Finals on June 5, 2014. (credit: Andy Lyons/Getty Images)

LeBron James of the Miami Heat sits on the bench after leaving the game in the fourth quarter with cramps against the San Antonio Spurs during Game One of the 2014 NBA Finals on June 5, 2014. (credit: Andy Lyons/Getty Images)

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PHILADELPHIA (CBS) — He’s one of the most polarizing sports figures on the planet, often criticized for flopping, so when LeBron James left the non air-conditioned game one of the NBA Finals with about four minutes left in a two-point battle, which resulted in a 15-point Heat loss, you knew a media storm was coming.

Introducing #LeBroning:

Gatorade even got into the act, taking a shot at James in a response on Twitter:

The electrical system that runs the AT&T Center in San Antonio failed and the air-conditioning stopped working. Temperatures in the arena were around 90-degrees and everyone in the building, from the fans to the players, was visibly effected by the heat. James, who had 25 points, six rebounds, three assists, and three steals in 33 minutes, got the worst of it.

The Spurs took game one 110-95. Game two is Sunday night.

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