Social Media Today: #SOTU Tweets & Facebook Launches New Feature
By Melony Roy
From the start of the State of the Union address through the conclusion of the official GOP response, there were 1.7 million tweets. Members of congress sent 750.
The most conversation was generated by the President’s “Mad Men” joke about equal pay with more than 33,000 tweets per minute.
Facebook Launches Custom Audiences
Facebook has launched “Custom Audiences.” A new feature to help businesses deliver targeted messages to people who have visited their website or mobile app. Now certain news feed ads will feature enhanced call-to-action buttons.
Marketers can choose from five types of buttons: shop now, learn more, sign up, book now, or download.
Follow KYW social media editor Melony Roy @MelonyRoy.