Social Media Today: #SOTU Tweets & Facebook Launches New Feature

By Melony Roy

 

#SOTU Tweets

From the start of the State of the Union address through the conclusion of the official GOP response, there were 1.7 million tweets. Members of congress sent 750.

The most conversation was generated by the President’s “Mad Men” joke about equal pay with more than 33,000 tweets per minute.

From Twitter Blog

Image provided by Twitter

 

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Facebook Launches Custom Audiences

Facebook has launched “Custom Audiences.” A new feature to help businesses deliver targeted messages to people who have visited their website or mobile app. Now certain news feed ads will feature enhanced call-to-action buttons.

Marketers can choose from five types of buttons: shop now, learn more, sign up, book now, or download.

 

Image provided by Facebook

Image provided by Facebook

 

Follow KYW social media editor Melony Roy @MelonyRoy.

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