Hundreds of prevention messages to air in October

Philadelphia, PA, September 30, 2013 – LIGHTS FOR THE CUREä, a joint effort by CBS 3 and Susan G. Komen Philadelphia, will turn the area skyline pink for the 12th year in a row during National Breast Cancer Awareness Month as a reminder to stay vigilant in the fight against breast cancer.

From the Battleship New Jersey docked in Camden, to the National Constitution Center on Independence Mall to the Bethlehem Steel Blast Furnaces in the Lehigh Valley, nearly 100 buildings and landmarks will go pink Tuesday evening, October 1st, with most remaining lit throughout the month. Atlantic City will also participate in the campaign with a citywide lighting of landmarks on Friday, October 4th in partnership with Susan G. Komen Central and South Jersey.

CLICK HERE for a complete list of the buildings and landmarks participating in the LIGHTS FOR THE CURE campaign.

Beyond the message broadcast by the lights, the campaign will also maximize CBS’s airwaves to generate awareness of breast health. Throughout October, CBS 3 and its sister station The CW Philly will broadcast reminders to schedule a mammogram hundreds of times in news broadcasts, including every time a building or landmark is showcased in Eyewitness Weather forecasts this month, and in promotion time.

In addition, the Women of Eyewitness News, will host numerous Breast Cancer Awareness Month events across the region including the Susan G. Komen Breast 3-Day for the Cure October 4th–6th; the Susan G. Komen Central and South Jersey Race for the Cure October 6th which Kathy Orr will host, and Komen Philadelphia Pink Tie Ball® hosted by Jessica Dean, Pat Ciarrocchi, Kathy Orr, Erika von Tiehl, Nicole Brewer and Lesley Van Arsdall on October 12th.

Launched in 2002 by CBS 3 and the Philadelphia Affiliate of Susan G. Komen for the Cure®, LIGHTS FOR THE CUREä was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.

“We are so honored to have been able to partner with Susan G. Komen for more than 20 years in their tireless effort to eradicate this disease,” says CBS 3/The CW Philly 57 President and General Manager Jon Hitchcock. “We are grateful for all they do for our community and we also salute the many businesses and other corporate leaders who step up year after year to support this mission.”

“Thirty-one years ago, Susan Komen was promised by her sister that she would not stop fighting until each and every woman diagnosed with breast cancer emerged as a breast cancer survivor,” says Elaine I. Grobman, Chief Executive Officer of Komen Philadelphia. “It is because of devoted partners like CBS 3 and this Lights for the Cure campaign that the promise, that the spirit of Suzy Komen and all the hope that drives our mission, are alive today, thriving and bettering our world.”

CBS 3, The CW Philly and Komen Philadelphia acknowledge the support of Cancer Treatment Centers of America and Toyota sponsors of this campaign. We also thank our community partners for LIGHTS FOR THE CURE – the Philadelphia Department of Parks and Recreation and Di Bruno Brothers.

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

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