PHILADELPHIA (CBS) – CBS 3 and The CW Philly will once again present a full day of fundraising for Alex’s Lemonade Stand Foundation on Thursday, June 6th live from the Great Hall in the stations’ HD Broadcast Center. The Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott. In 2000, 4-year-old Alex announced she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement. Alex died in 2004 but the little girl left a big legacy proving how one idea can make a huge difference.
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Alex Scott: A Stand for Hope Phone Bank will air in special segments from 6 a.m. to 8 p.m. throughout the broadcast day. Viewers will meet the Alex Scott Hero families who are directly in the fight against childhood cancer, hear their personalized stories and have an opportunity to help. Pledges can be made by credit card or check by calling 1-877-KYW-3ASK (1-877-599-3275) or online at CBSPhilly.com. Viewers can also donate $10 to the cause by texting “lemonade cbs” to 85944. In addition, TD Bank will set-up a coin counting machine in the CBS 3/CW Philly visitor parking lot at 1555 Hamilton Street (entrance on 16th Street between Callowhill and Spring Garden Streets) in Philadelphia from 8 a.m. to 6 p.m. for passersby interested in donating loose change directly to the efforts as well.
In addition to airing segments throughout the day, the stations will also present special “Alex Hours” by pre-empting regularly-scheduled programming from 9 to 10 a.m., 3 to 4 p.m., and 7 to 8 p.m. on CBS 3. The 3 p.m. and 7 p.m. hours will be simulcast on The CW Philly. The 9 a.m., 3 p.m. and 7 p.m. specials will also be streamed live on CBSPhilly.com.
CBS 3’s Chris May, Pat Ciarrocchi, Erika von Tiehl, Stephanie Stahl and Natasha Brown will spearhead the14-hour effort. Alex’s parents, Liz and Jay Scott, and their sons, Patrick, Eddie and Joey, will join the hosts for the annual event as well as personalities from the CBS RADIO stations locally. There will also be various fundraising incentives on behalf of the Philadelphia Eagles, Flyers, Phillies, Sixers, Union and Freedoms. A full list is available online. During the 7-8pm hour the phones will be solely manned by the Scott’s and Alex Hero families.
On-air personalities from CBS RADIO will also join their TV partners in the fight against childhood cancers. Ross Brittain, Valerie Knight and Frank Lewis of the Breakfast Club at 98.1 WOGL will help staff the phones and offer tickets to the Jimmy Buffett concert as an incentive. They will be joined by radio colleagues Chris Stigall from Talk Radio 1210 WPHT, Rob Ellis of SportsRadio 94 WIP and KYW Newsradio 1060’s Cherri Gregg. Philadelphia Mayor Michael Nutter is also scheduled to make an appearance on behalf of Alex’s Lemonade Stand Foundation.
Alex Scott: A Stand for Hope, a completely re-mastered and updated moving half hour special that tells Alex’s story, will air Friday, June 7th at 10:30 p.m. on the CW Philly and Saturday, June 8th at 7:00 p.m. on CBS 3. The show will be rebroadcast at other times throughout the summer in available weekend time periods on both stations. The documentary will also be distributed throughout the country by CBS Affiliate Relations.
The fundraiser helps kick off Lemonade Days 2013 (June 7-9) when thousands of volunteers from coast to coast will take a stand against pediatric cancer by hosting lemonade stands of their own. Meteorologist Kathy Orr will host a CBS 3/CW Philly lemonade stand to collect donations in Ocean City, New Jersey at Rita’s Water Ice on The Boardwalk June 6th as part of her “Orr at the Shore” series.
CBS 3 acknowledges the support of Local Tri-State Toyota Dealers, Ashley Furniture Home Store, The Malvern School and CBS RADIO in making this special fundraising effort possible. CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.