Local News Organizations Launch Pay-To-Read Websites
By Ian Bush
PHILADELPHIA (CBS) — The Philadelphia Inquirer and Daily News have launched their own pay-to-read websites.
If you click a story on inquirer.com or phillydailynews.com, a pop-up blocks you from reading, unless you pay.
“We’re looking at both websites as really membership privileges for our subscribers,” says Mark Block the vice president of external relations for paper parent company Interstate General Media.
He says that means inky home delivery customers get automatic online access.
“Daily News customers are unique; a lot of people choose to buy that paper in print form each day at the newsstand,” says Block.
A web code is in each copy.
Some other papers offer free reads if you arrive by Twitter or search links.
Block says their policy is a work in progress, “we see great potential in the coming months to listen to our readers.”
There are also digital-only subscriptions. Philly.com will post some Inquirer and Daily News content.