Atlantic City Updates ‘Do AC’ Ad Campaign For Post Sandy Tourism
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By Melony Roy
ATLANTIC CITY, N.J. (CBS) - A new 3D light and sound show, art parks, and various activities are highlighted in the new Atlantic City Alliance post hurricane Sandy advertising campaign.
“Instead of really focusing on just the broad band messaging of ‘do AC’ do anything, do everything, do AC. We’re really talking about ‘Do AC’ but ‘Do AC’ now.
Atlantic City Alliance president Liza Cartmell said at a press event unveiling a new post hurricane sandy advertising campaign.
Along with new TV, radio, and print ads, the ACA has put together a full roster of things to do and see.
“We’re reintroducing gaming. We’re looking to be gaming in a different way not the standard scenes so your tables are ready, you can go get a message, you can go have a fine dining experience or you can go game.”
Boardwalk Hall will also get a new 3D light and sound show called Boardwalk Beat and unoccupied lots are being converted into art parks.