Craft Beer Generates Nearly $50,000 For Charities Helping To Rebuild After Sandy
SOMERDALE, NJ (CBS) – A New Jersey brewery has raised $45,000 for various charities helping to rebuild after Sandy – all from a single beer with a very interesting name.
Sales of Flying Fish’s limited edition special brew, Forever Unloved (F.U.) Sandy, which debuted in area bars in February (see previous story), generated proceeds of $45,000 – with 100% of the proceeds going towards Habitat for Humanity and three shore-area chapters, Southern Ocean County, Northeast Monmouth County and Coastal; Hurricane Sandy New Jersey Relief Fund, the largest statewide relief organization relief organization; and Conserve Wildlife Foundation of New Jersey, which is helping to rebuild shore-area habitat destroyed by the storm.
Those five charities were selected by social media via nominations from Flying Fish fans, and each will receive $15,000.
“New Jersey is one tight-knit state, and our fans and friends proved that with their overwhelming response to this special beer,” says Gene Muller, Flying Fish founder and president, in a press release. “From our wholesalers to the local bars and restaurants that made sure no keg went unsold to the dedicated drinkers who nominated our three exceptional beneficiaries, it’s obvious that NJ residents are committed to bringing their communities back, better than ever, after the storm.”
Eighty-six kegs of F.U. Sandy were brewed, and Flying Fish says the beer is still available to the public.