By John McDevitt

MT. LAUREL, N.J. (CBS) – Sunday starts National Eating Disorders Awareness week.

A charitable organization that works to help those with eating disorders is asking ladies not to wear makeup for one day to help send an important message.

The Renfrew Center Foundation is holding its second-annual Barefaced & Beautiful, Without & Within campaign, asking those who normally wear makeup not to put any on for one day. Monday, February 25th, is the day to go bare and pose for a picture and then post it on Facebook and Twitter.

“And for people to make positive comments about women without their make-up on,” says Sonya Lee, the site director at The Renfrew Center of Mt. Laurel. “It is really to help get the conversation going and inner beauty.”

Lee says eating disorders begin to fester because of low self-esteem and comparisons of body image.

“A lot of times the media portrays the ideal average American model type figure which is 5’11″ 117 pounds. When in actuality the average American woman is 5’4″ and wears 140 pounds,” Lee explains.

For more information visit: www.activeminds.org.