By Melony Roy

PHILADELPHIA (CBS) – A financial services company has launched a Facebook campaign to help Millennials learn how to tackle their student loans and plan their financial future.

Currently, more than 60 percent of all students take out loans, and the average college graduate has over $24,000 in debt upon graduation. In an effort to fight the growing debt trend, MassMutual launched a Facebook campaign called ‘Down With Debt.’

Digital Community Manager, Kathleen Mayko explains, “We wanted to start a dialogue and raise awareness around this issue and what better way to do that than by asking Millennials to talk about it themselves?”

MassMutual will award one Facebook user with up to $20,000 to help pay down student loans for ‘liking’ the campaign’s page and writing a creative, 140-character explanation of how they plan to reduce their debt.

“The winner will be chosen by a panel of experts who will look at all submissions, submissions will be narrowed down and then a quote unquote winner will be chosen”

‘Down With Debt’ runs through February 14th.