By Paul Kurtz

PHILADELPHIA (CBS) - A new report says time spent on social networks increased 37-percent over the last year and more people are spending that time in a very private place.

It has many nicknames — the throne, the can — but now you can call the toilet the “Tweet Seat”.

New data from the market research firm NM Incite finds that nearly a third of social networkers between the ages of 18 and 24 use Twitter and Facebook while doing their business. Talk about multitasking.

“I tweet in the bathroom to pass the time. Along with other things you’re passing. Not because it’s necessary but because it’s just entertaining.”

But some people give that practice a big OMG.

“I think it’s unsanitary to tweet in the bathroom. It’s just kind of disgusting actually.”

“Seriously, if you’re on the toilet that’s kind of the last thing I’m thinking of doing is tweeting, quite frankly.”

“If I’m getting ready in the bathroom, like my hair and makeup, like I might be on my Twitter and my phone. I think that’s normal.”

The bathroom angle underscores the explosive impact of Twitter and Facebook. Indeed, the ick factor looms large with critics.