New Name, New Logo For Reading Fightin Phils
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READING, Pa. (AP) — Reading’s minor league baseball team has changed it name from the Phillies to the Fightin Phils as part of its rebranding effort.
The new name, logo and uniforms were revealed Saturday at a news conference at FirstEnergy Stadium.
The new name pays homage to the Double-A team’s 46-year affiliation with the Philadelphia Phillies and references the big league club’s nickname during the Whiz Kids era of the 1950s.
Fightin Phils General Manager Scott Hunsicker says the team wanted a new mascot that would appeal to children. It chose an angry-looking ostrich with its fists up, ready to fight. The logo will appear on signs, uniforms, caps and elsewhere.
The team’s new official colors are Phillies Red, Nighttime Navy, Feather Gray and Ostrich Flesh.