Final Preparations Underway For Made In America Festival
By Mark Abrams
PHILADELPHIA (CBS) — Concert organizers say everything is on schedule for the launch of this weekend’s two-day “Made in America” concert event on the Benjamin Franklin Parkway in Philadelphia.
Jim Sutcliffe, director of marketing for concert promoter Live Nation in Philadelphia, says more than a hundred stage hands have been working for the past several days to assemble two stages and VIP tents in preparation for Jay-Z’s Labor Day weekend event.
“You can’t imagine the effort of the people that are here, building the stage and it’s inspiring to see how hard people work to put something like this on and the pride they take in making this event look and feel fantastic.”
PHOTOS: Made In America Festival
Sutcliffe says he likes what he sees.
“It’s incredible, the stage is up and being built as we speak. You can see the lights at night. You can see the lights that are going down to 22nd Street. It’s just that it’s starting to look like a real music festival.”
Sutcliffe says by Saturday, everything will be ready and concert-goers will be treated to some spectacular performances.
“This is a festival that’s been curated by Jay-Z and it’s just an incredible mix of today’s best talent.”
Sutcliffe says the Philadelphia Labor Day concert has the potential to become an annual event here and he’s already drawing some comparisons to the look and style of last month’s Lollapalooza extravaganza in Chicago’s downtown Grant Park.