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Supermarket Uses Robocalls To Warn Customers About Recalls

By John Ostapkovich

PHILADELPHIA (CBS) – Many supermarkets offer customer loyalty cards that can save you money, but one market offers a completely different kind of saving.

Finding them through their store Bonus Cards, Giant Supermarkets tracks their customers down to warn them about recalled products they purchased.

Giant spokesman Christopher Brand says there’s a five step recall process, from pulling affected products from shelves to notifying customers who purchased it, through the Bonus cards with registered phone numbers.

Most recently, Giant was forced to alert their customers of the recall of Mexican mangoes that may have salmonella contamination

“We did about 9300 calls,” Brand said, “and, literally, they can get those done in less than an hour using the software. You hear the script but you can opt out from never being called again, so that’s always an option.”

Or, says Brand, you can get more information by contacting Giant customer service.

Brand stressed Giant doesn’t share your Bonus Card information with anyone else, but uses the information to contact customers about recalls out of an abundance of caution.

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