By KYW Special Contributor Larry Kane

PHILADELPHIA (CBS) – A new movie has sparked more outrage over the impact on bullying in America.

The film “Bully” is graphic and controversial. Radnor Township Police Superintendent Bill Colarulo says he believes that the movie should be seen by all students, teachers and parents and that the behavior, at any degree, is not acceptable.

“I think we’re just in the early stages now of addressing how serious the problem of bullying is and people have to realize that it is a crime. It’s not a rite of passage. It’s not something that everybody goes through. It should not exist. It’s everybody’s responsibility – school teachers, bus drivers, neighbors who see it going on, we have to all take a stand”.

Philadelphia City Councilman Jim Kenney is trying to raise money to make sure as many kids see it as possible. The problem he says is epidemic.

“There are a group of kids that are bullied and a group of kids that are the bullies. In the middle are the decent regular kids, who see it and know it’s wrong. I think in each individual school we should develop a culture of a family that people, kids, leaders and the school so they can step up. Not physically intervene, but to put their arm around that person, put them at their lunch table, encourage them, talk to them.”

Listen to extended interview: